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What is the importance of personalized business gifts in the marketing strategy of companies?

To promote your business, you need to make sure you provide quality products or services that will be of real value to your customers. However, this is not enough, as you still need to find ways to reach your target market. That's why business gifts are an essential part of any marketing strategy.

Corporate gifts are about creating a point of contact with employees, customers or prospects through the use of a gift. In addition, there is a wide range of choices in this area. In this period of health crisis, you can perfectly offer business gifts.

For prospects

Gifts can motivate those who are not yet your customers to become one. In fact, 80 % of consumers say they are more likely to do business with a brand if it offers personalized experiences.

Offering the right gift at the right time can encourage prospects to take a desired action, such as making a purchase, signing up for a service or making a call to learn about your products.

For customers

Customers can also benefit from a gift. This can let them know that their business is valued, encourage them to continue their service or promote the brand to friends and family.

According to a retail study, consumers with an emotional connection to a brand have a higher lifetime 306 % value.

For employees

Customers and prospects aren't the only people businesses need to consider. In many cases, the key to good customer outcomes starts with the quality of services offered. So motivating employees is crucial. In fact, one study reports that 57 % of people say receiving mail makes them feel more valued.

This statistic is for direct mail gifts. However, if you have ever received personalized mugs, you know that this can work for your staff as well. These gifts, especially when they are of good quality create a sense of being valued by employers and thus foster a sense of belonging and connection to the team. These feelings translate into how employees perform in their roles. And in turn, they will be able to provide quality service to customers and prospects.


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